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Archives for September, 2008

My Week With Marketing Geniuses

Just a quick note while I come to the end of a fabulous week at High Valley Ranch, California, with some of the smartest marketing geniuses of our time: John Assaraf, Bob Proctor, Mark Victor Hansen, Berny Dohrmann, and a cast of movers and shakers in one place, not seen anywhere else on the planet. I can tell you this with certainty: if you are taking advantage of what you already know how to do, you will be a millionaire in a heartbeat. Sales and marketing is only one part of the game. Coaxing what you can do out of your own brain is the key. Here is the MAIN thing you can do: get a mentor, or even more than one. Don’t reinvent the wheel when so many people are already out there who have done what you want to do. The trick is to find them and benefit from their experience. Stay tuned here to find out how to analyze, condense, and accelerate this process.

Dr. D

What to Sell? … Oh, Dear, What to Sell?

Here is the bottom line:

You must start out (and maybe continue for a LONG time) selling other people’s stuff. I have more than 2500 products in my nutrition store, Doctors Nutrition Center, and only four (4) of them are my own formulas. They were not, of course, in my store when I bought it. The key to my success is that the products that I offer in my store are high quality and in demand. Read that again: high quality and in demand.

The internet is bogged down with “information products” that you can sell, most of which are of poor quality. You absolutely must work only with the ones that are of high quality and in demand! I’ll be giving you some strategies, pointers, advice, etc., on what you can do to enhance your odds in finding the right products for your own business, whether it be ebooks, CDs, coaching, internet marketing programs … the whole ball of wax.

Dr. D

The Land of the Never-Ending Upsell

Internet marketing is a shark-filled ocean, full to the brim with “viral marketing” – aka, the Never-Ending Upsell – where YOU are the fodder for eternally hungry predators. Finding the right information for growing your income, without being swamped by more links to buy more marketing stuff to sell, with still more links to buy even more marketing stuff, ad nauseum, sometimes seems impossible. Ebooks are generally no better than overblown pamphlets full of hype, offering almost nothing useful. Audios and videos are worse. How do you find out what works and what doesn’t work? If you don’t know how to do the research, then just ask around until you find someone who does. Good mentors are worth their weight in gold.

Dr. D

Welcome to Dr. D’s Office!

I’m glad that you found me here. This is where you can read what I have to say from the point of view of a professional research scientist – me. If this sounds intriguing to you, stay tuned and return often. I love to explain the latest research on everything from natural approaches to health, to the neuroscience behind the law of attraction, to the application of psychology to marketing. Everything I do can help you understand why things work the way they do and how you can use science for your own benefit and the benefit of others.

Dr. D