Attracting a New MLM Opportunity Lead

Okay gang, here is what you are after: another MLM opportunity lead. Right? WRONG! This is what your MLM company wants you to envision. Just keep those warm bodies flowing into your funnel, and by magic you will get money out the other end. This is really easy, although it isn’t effective. You can fill your funnel with leads by buying lists, by advertising in every venue known to humankind, by bugging everyone you come within shouting distance of, or any other standard weak-attraction strategy that you know. The underlying attitude for this strategy is just to get busy filling your funnel, not necessarily to spend your time effectively building a solid business.

This is What You Will Get

I swear there must be an army of people who fill out online forms and respond to ads about making money at home. They show up big time on lists for sale, and they will fill out your online forms in a heartbeat.  One of their main characteristics is that they will play dumb when you contact them. “Who are you? I don’t remember filling out any form for that?” Or, worse yet, they will complain about you spamming or harrassing them, even if you have a double opt-in list.

These people are often called opportunity seekers. I call them time vampires. Any amount of time or money that you spend on finding or contacting opportunity seekers might as well be tossed into a black hole.

This is What You Want

MLM business leads who are Real People. (Okay, I made up some names just to make my point.) People who are interested in what you have to say, who see value in associating with you, and who see you as a leader whom they can trust. The question that you have to ask, and to answer correctly, is: What do you have to offer that is truly attractive – i.e., why would someone want to work with you? The answer, by the way, does not lie your fabulous company with the top-notch leadership, products that sell themselves, best compensation plan in human history, or any other such nonsense. No, the answer is that what you have to offer is YOU. This is the standard for any kind of relationship, and MLM is all about building relationships.

MLM Business Leads are People Looking for Value.

Can you explain something – anything at all – to a potential enrollee into your MLM company that is truly beneficial? Can you teach them about marketing, and I mean REAL marketing? Can you show them how to make the most of their Unique Selling Proposition? Can you give them advice on how to get a business up and running without irreversibly going into the red every month? If you don’t have good answers to these questions, and many more like them, then you are probably going to fail at MLM. In fact, you may have already failed in the past, maybe more than once. If so, isn’t it about time that you used some common sense about doing business so that others can benefit from you and your leadership?

There are SOOOO many ways to do marketing and to have fun at it. It can be like playing a game or having a hobby, except that your finances get better when you have fun in marketing. I  guess I’ve asked more questions than I’ve answered in this post. And that, in my opinion, is a good thing. Maybe the bottom line is that you really must get into a trusting relationship with someone who is doing what you want to do. Then you can grow your own business by passing it along to others.

All the best,

Dr. D

Just imagine for a moment that you’ve got yourself a rock-solid business. This is the easy part, because so many really nice people are out there with business offers that are just outrageous. All you have to do is buy their stuff and you are off to the races!

Here’s where I have noticed an interesting tidbit about having your own business. If it is an MLM, the products sell themselves, the training is an absolute must for your advancement, attending presentations even if you don’t have a guest is the way to build success, listening to endless webinars is surely the be all and end all of your development, the compensation plan is the best one ever invented, and … well, as the old Romans used to say, ad  nauseum. The MLM business world is no different than other home-based businesses, whether you are stuffing envelopes, reviewing product sites, or selling your own home-made cookies. So here is the tidbit:

Someone, somewhere is, indeed, very successful doing the same business you are. So let’s just say that these business systems, no matter what they are, are like finely tuned machines. In fact, let’s call them Ferraris.

This means that you are driving a Ferrari of a business. You have complete control of how fast this thing goes, because you are the driver. What kind of picture does this conjure up? Are you going as fast as you want? Are you still enticed by all those business offers that sound oh so much better than the one you are stuck in?

Here’s a little pointer, now that you see how much control you have. Jumping into another business will not change the most important factor for your success or lack of it: YOU. Plenty of highly successful business people will tell you, if you can get them to turn off their marketing blather and really talk to you, that their success began when they took steps to transform themselves into high-speed drivers. Just a thought.

All the best,

Dr. D

While I am still putting together my plan for this blog, I thought I’d put out this little ditty about being financially successful. You can get a deeper perspective about rich people by reading “The Millionaire Next Door” by Thomas J. Stanley and William D. Danko. The main concepts apply to Warren Buffet, although he has taken his money level 1000-fold (i.e., a thousand million equals a billion) to billionaire status. I really got a kick out of the advice that I am about to convey from Mr. Buffet. It hits home at SO MANY levels, and it has done so every tiime I’ve heard it.

These are the rules that Warren Buffet gives to the CEOs of his companies:

Rule No. 1: Do not lose any of your shareholder’s money.
Rule No. 2: Do not forget rule number 1.

Okay…so the message is, do not lose money. Wouldn’t our economic lives, personally, nationally and globally, be a lot different if we and all the folks in charge had followed these rules?

If this advice seems simple-minded, then at least consider its source. Warren Buffet has done pretty well with it. You can, too.

All the best,

Dr. D