First of all, the whole notion of being in a recession is just an agreement. Financial changes, and even the value of money, are just agreements. So it should be no surprise that agreements change, values of money and commodities change, and money moves. The key concept here is that money moves. It does not leave the planet. It doesn’t disappear. People are now moving their money differently, sometimes only in response to media brainwashing.

Where the Money Is

My favorite quote recently, which actually comes from the 1970s, is by the Mahareshi Mahesh Yogi (if I got that spelled correctly). In response to Johnny Carson, who asked the Mahareshi where he was going to get the money to expand the Transcendental Meditation movement worldwide, the Mahareshi said, “From wherever it is now.” Wow – what a great attitude!

If you are doing all the things that your high-priced business coach tells you to do, that the most-hyped books advise, that the “buy-this-right-now-cuz-you-will-never-get-this–chance-again” marketing programs and products scream at you, and whatever else you can do used to work, and you are still not making a profit … well, then the money that you are going after has moved. You’ve got to do something different to go get it from wherever it is now.

What Insanity?

Stop the insanity (i.e., doing the same thing over and over, expecting different results) and change your approach. For example, this would be a great challenge: figure out how to market something valuable to hedge fund owners. The top hedge funds, which are out of reach of any nation’s regulations, control $14 trillion – which means they control the economy of most of the world.

Okay, now thinking more realistically (I don’t have a clue about marketing to hedge fund owners), all you have to do is define your ideal client, locate him or her, and market your product or service directly to this specific new niche. If I sound like a guru here, that’s because I’m not giving you any solid direction. Gurus are infamous for giving out great ideas without any real direction on how to fulfill them unless you buy their $7 or $27 or $497 or $2,497 must-have crapola.

And the Good News is…

I’ll have a LOT more to say about all this, in digestible pieces, day by day. Mostly what I wanted to accomplish with this little post is to provide an encouraging word. There is plenty of money moving around, and your fair share is there for the taking. You must get the right advice on how to do so, without being chewed up and spit out by all the guru sharks who take your money and run. I look forward to comparing shark bites with you, as a means to spreading the word on achieving financial success without losing your shirt.

Dr. D