Attracting a New MLM Opportunity Lead

Okay gang, here is what you are after: another [tag-tec]MLM opportunity lead[/tag-tec]. Right? WRONG! This is what your MLM company wants you to envision. Just keep those warm bodies flowing into your funnel, and by magic you will get money out the other end. This is really easy, although it isn’t effective. You can fill your funnel with leads by buying lists, by advertising in every venue known to humankind, by bugging everyone you come within shouting distance of, or any other standard weak-attraction strategy that you know. The underlying attitude for this strategy is just to get busy filling your funnel, not necessarily to spend your time effectively building a solid business.

This is What You Will Get

I swear there must be an army of people who fill out online forms and respond to ads about making money at home. They show up big time on lists for sale, and they will fill out your online forms in a heartbeat.  One of their main characteristics is that they will play dumb when you contact them. “Who are you? I don’t remember filling out any form for that?” Or, worse yet, they will complain about you spamming or harrassing them, even if you have a double opt-in list.

These people are often called opportunity seekers. I call them time vampires. Any amount of time or money that you spend on finding or contacting opportunity seekers might as well be tossed into a black hole.

This is What You Want

[tag-gec]MLM business leads[/tag-tec] who are Real People. (Okay, I made up some names just to make my point.) People who are interested in what you have to say, who see value in associating with you, and who see you as a leader whom they can trust. The question that you have to ask, and to answer correctly, is: What do you have to offer that is truly attractive – i.e., why would someone want to work with you? The answer, by the way, does not lie your fabulous company with the top-notch leadership, products that sell themselves, best compensation plan in human history, or any other such nonsense. No, the answer is that what you have to offer is YOU. This is the standard for any kind of relationship, and MLM is all about building relationships.

MLM Business Leads are People Looking for Value.

Can you explain something – anything at all – to a potential enrollee into your MLM company that is truly beneficial? Can you teach them about marketing, and I mean REAL marketing? Can you show them how to make the most of their Unique Selling Proposition? Can you give them advice on how to get a business up and running without irreversibly going into the red every month? If you don’t have good answers to these questions, and many more like them, then you are probably going to fail at MLM. In fact, you may have already failed in the past, maybe more than once. If so, isn’t it about time that you used some common sense about doing business so that others can benefit from you and your leadership?

There are SOOOO many ways to do marketing and to have fun at it. It can be like playing a game or having a hobby, except that your finances get better when you have fun in marketing. I  guess I’ve asked more questions than I’ve answered in this post. And that, in my opinion, is a good thing. Maybe the bottom line is that you really must get into a trusting relationship with someone who is doing what you want to do. Then you can grow your own business by passing it along to others.

All the best,

Dr. D