Internet in marketing is almost a must these days, so gazillions of people are screaming for attention in cyberspace in hope of making money. One of the relatively new ways to get attention is Blog Talk Radio, where you can sign up for a free account and host your own radio show.

My Standard Radio Experience

For comparison, I hosted a weekly radio show for about a year in the Phoenix, AZ, area not too long ago (”Natural Health Show” about nutrition). The details were: I paid a $1200 per month fee; it was up to me to get advertisers to cover my expenses; and a break even ROI required roughly 60 new customers in my retail nutrition store per week from the show. Even though it was fun, it never came close to breaking even. And this was in spite of having a consulting naturopathic physician, Dr. Joe Brown, as my co-host. The listenership simply wasn’t there.

Cyber Radio

Just this past week I recorded my first 30-minute show on Blog Talk Radio. Now that broadcast is archived for future accessibility to anyone, worldwide, at any time. I used my scientific expertise in plant biochemistry as the basis for talking about natural shingles treatments. Now I can send people there, link it in my newsletters, or even broadcast it in my store. And all for free! As an added bonus, you can also get code for displaying graphic links, like the one below:

The SEO Boost

Besides all of he marketing benefits that I’ve mentioned so far, it seems that Google likes this venue and boosts ranking faster than almost any other strategy. Who knows how long this will last. However, since Google gets a lot of ad revenue from the wide exposure of online radio shows, having your own show will be of benefit for SEO for a good while. So, put your SEO hat on and imagine the possibilities … they are endless. Take a listen to a few shows and see what I mean.

Dr. D