Dr. Dennis Clark

Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist

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Frustrated with Email Marketing? Take Heart

by Dr. Dennis Clark 2 Comments

Email Marketing FailureAre you beginning to doubt the value of email marketing? Open rates are down. Click-throughs are disappearing. Conversion rates are submicroscopic. Revenue is suffering. [Read more…]

Filed Under: Email Marketing Tagged With: email marketing, email marketing failure

Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”

by Dr. Dennis Clark Leave a Comment

A recent ad from Dr. Al Sears exemplifies good health copywriting. It represents a template for hard copy ads and landing pages. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. [Read more…]

Filed Under: DIY Health Copywriting, Health Copywriting Tagged With: dr al sears, health copywiting, ultra accell II

Misleading Health Copywriting Makes Us All Look Bad

by Dr. Dennis Clark Leave a Comment

misleading health copywriting“SHOCKER: YOUR B12 SUPPLEMENT CONTAINS CYANIDE!” Examples of misleading health copywriting like this come across my desk every day. Scare tactics. Factual errors. Red flags galore. False claims. Living on the edge of truth.

Federal regulators let most of it slip by. Not your customers, though. Modern supplement buyers are wiser than ever. They can sniff out fact from fiction in advertising. You’re sunk if just one of them spreads the error in your ad.

This makes us all look bad. Copywriters, supplement manufacturers, retailers, health practitioners, experts endorsing the products – we might as well be back in the snake oil business.

Here are a couple of suggestions for avoiding this trap in your marketing materials. [Read more…]

Filed Under: DIY Health Copywriting Tagged With: misleading health copywriting, nutraceutical supplements

FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb

by Dr. Dennis Clark Leave a Comment

fda compliance - pyridoxamine bannedFDA compliance has always been a challenge for natural health businesses. Now, B2C and B2B supplement companies have to be warier than ever. The new FDA commissioner, Scott Gottlieb, has been sounding off recently on plans for his agency to implement, “…one of the most significant modernizations of dietary supplement regulation and oversight in more than 25 years.” [Read more…]

Filed Under: Supplement Research Tagged With: nutraceuticals, nutrition supplements

9 Red Flags for Federally Compliant Health Copywriting

by Dr. Dennis Clark Leave a Comment

compliant health copywritingCompliant health copywriting should conform throughout all marketing channels. This includes all aspects of marketing online and offline. What that means is not always clear. The FDA and the FTC provide extensive guidelines. Nevertheless, according to a 2016 study by Manatt Phelps & Phillips LLP, more than 2/3 of websites are not FTC compliant. Is yours? [Read more…]

Filed Under: DIY Copywriting, Supplement Research Tagged With: compliance online, compliant health copywriting, health copywriter

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RECENT ARTICLES

  • Frustrated with Email Marketing? Take Heart
  • Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
  • Misleading Health Copywriting Makes Us All Look Bad
  • FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
  • 9 Red Flags for Federally Compliant Health Copywriting

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