Hi, I’m Dr. Dennis Clark.
I know that you are pressed for time and have no margin of error for spending your marketing dollars.
I also know that you face fierce competition and seemingly overbearing federal regulations.
You must distinguish your products or services from those of your competitors. And you must do so in compliance with FDA and FTC rules.
The purpose of this page is for you to learn enough about me to feel confident that I can create the writing materials that you need for your marketing. And that I can do so in a timely fashion.
This little essay gives you a snapshot that tells you a little about me. It will help you get to know me a little better.
Seeds of a Health Copywriter
A few years ago a student in my medical botany class at Arizona State University put me on the spot. She asked how I decided which supplements to take. Academic explanations of plant biochemistry went out the window, replaced with what she really wanted to know – i.e., practical information about how to be healthy.
This was how I got started thinking about how my experience and expertise could help others navigate the natural health landscape.
Transformation of a Biochemistry Professor
Only a small percentage of the population is nerdy enough to love natural products chemistry like I do. However, interaction with that student was the turning point for understanding how my expertise as a teacher and research scientist could benefit others outside the classroom.
I also realized the value of my innate talent for explaining jargon-laden science in terms the public can understand. (Most of my colleagues fall on their faces in this regard.)
What Does This Mean for You?
By itself, probably nothing. However, my experience goes way beyond the classroom. I have capitalized on and transformed my teaching and scientific research skills into writing, speaking, marketing about natural health and beauty.
Here is a brief peek into the experience that I bring to the table for your company.
- Conducted extensive internet and scientific literature research on supplement ingredients and other natural approaches to health
- Written hundreds of articles for blogs and article directories
- Written, published, and marketed several books (print, pdf, and Kindle formats; both authored and ghost-written)
- Designed campaigns for building email subscriber lists
- Launched several websites for marketing health-based companies, ebooks, and videos
- Formulated health products, including one that was patented
- Served as scientific advisor to health-based businesses
I might be the only health copywriter with a Ph.D. in plant natural products chemistry and more than 35 years of teaching and research experience at major universities, but that is unimportant. What is important is that I can capitalize on my expertise and experience to relate to what your customers want and to give it to them.
What you get from me is persuasive, easy-to-read content for effective marketing. Your customers will not only enjoy my forthright writing style, they will take action to buy your products.
The right words are powerful marketing tools. Your business relies on actionable copy that drives increased sales and company growth.
That’s where I come in.
CONTACT ME RIGHT NOW to get the conversation started on how I can help you.
Want to see a portfolio first?
My writing experience and research background are extensive. It makes sense that you might want to see some evidence of that. If so, then please feel free to see a few samples of my work here:
Only for the super curious (and insomniacs) – you will even find a link to my academic curriculum vitae at the bottom of that page. Just in case you need some help overcoming insomnia.