Product benefits, not features, lie at the heart of every good marketing plan. Finding out what the benefits are that your customers are really looking for lays the necessary groundwork for designing a successful marketing strategy. [Read more…]
Emotional Appeal – The Key to Effective Copywriting
Emotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]
Marketing Depends on Word Power
A great copywriter can harness the power of words for driving business growth. Conceptually this is a simple process consisting of two main components. They are: 1) get folks to see your marketing message; and, 2) induce them to take action on it. [Read more…]