Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist
Pets are driving astounding growth in the CBD market. Grandview Research predicts a 40.3% CAGR in this market segment from 2020 to 2027.
The data are sufficiently tantalizing that just about every CBD company has jumped in.
Thousands of them.
However, marketing efforts by the vast majority revolve simplistically around, “Oh, we’ve got pet stuff, too.”
In contrast, industry leaders for pet CBD marketing have figured out how to rise above the fray. [Read more…]
How do you compete against a soaring number of other CBD companies?
A great way for finding an answer to that question is to examine how top companies succeed.
Sure, they all do the mundane things well – SEO, email marketing, advertising, social media, etc.
More importantly, what do they do to rise above the marketing fray? [Read more…]
Ebooks are a gold mine for supplement marketing.
Why?
According to SEO guru Neil Patel, ebooks have the power to massively and quickly improve your marketing ability.
And their impact can be multiplied by spinning them off into blog posts, email series, free reports, ads, social media entries, and magalogs – without writing another word! [Read more…]
The global anti-aging market was $52.5 billion in 2020. Surveys at Statista.com predict this segment’s growth to reach $83.2 billion by 2027.
That’s just part of the good news.
Even better news is the phenomenal success some supplement companies are having in this market segment. [Read more…]
How did one particular supplement business skyrocket sales by 181% over a recent 5-year period?
Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]
One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are using it, in spite of market surveys pointing directly to its value.
Indeed, it hits the sweetest of marketing sweet spots for the target audience – pet owners. [Read more…]
Growth in the probiotics market over the past 5 years has hovered around 50%.
One market segment has become a rising star behind this trend.
It’s the weight management segment. [Read more…]
The well-known 80/20 rule works even better for nutraceutical companies.
It’s more like 90/10.
No, kidding. The mother lode of profits – 90%! – comes from the golden 10% of customers. [Read more…]
Companies putting out 16 or more blog posts per month get three times the amount of traffic compared with those publishing only one or two. [Read more…]
Pets are a ‘secret sauce’ for nutraceutical marketing.
Unleashing their power for driving up revenue works regardless of whether you’re marketing pet products. It works no matter what you’re selling.
Even better, using pet power the right way boosts sales in spite of market dominance by big retailers. [Read more…]
According to a recent HubSpot review, one particular marketing strategy can boost your ROI by as much as 760%.
Yet many supplement companies either don’t do it or they don’t do it very well.
This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too. [Read more…]
Nutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your time and budget. [Read more…]
Are you beginning to doubt the value of email marketing? Open rates are down. Click-throughs are disappearing. Conversion rates are submicroscopic. Revenue is suffering. [Read more…]
A recent ad from Dr. Al Sears exemplifies good health copywriting. It represents a template for hard copy ads and landing pages. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. [Read more…]
“SHOCKER: YOUR B12 SUPPLEMENT CONTAINS CYANIDE!” Examples of misleading health copywriting like this come across my desk every day. Scare tactics. Factual errors. Red flags galore. False claims. Living on the edge of truth.
Federal regulators let most of it slip by. Not your customers, though. Modern supplement buyers are wiser than ever. They can sniff out fact from fiction in advertising. You’re sunk if just one of them spreads the error in your ad.
This makes us all look bad. Copywriters, supplement manufacturers, retailers, health practitioners, experts endorsing the products – we might as well be back in the snake oil business.
Here are a couple of suggestions for avoiding this trap in your marketing materials. [Read more…]
FDA compliance has always been a challenge for natural health businesses. Now, B2C and B2B supplement companies have to be warier than ever. The new FDA commissioner, Scott Gottlieb, has been sounding off recently on plans for his agency to implement, “…one of the most significant modernizations of dietary supplement regulation and oversight in more than 25 years.” [Read more…]
Compliant health copywriting should conform throughout all marketing channels. This includes all aspects of marketing online and offline. What that means is not always clear. The FDA and the FTC provide extensive guidelines. Nevertheless, according to a 2016 study by Manatt Phelps & Phillips LLP, more than 2/3 of websites are not FTC compliant. Is yours? [Read more…]
Product benefits, not features, lie at the heart of every good marketing plan. Finding out what the benefits are that your customers are really looking for lays the necessary groundwork for designing a successful marketing strategy. [Read more…]
Emotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]
A great copywriter can harness the power of words for driving business growth. Conceptually this is a simple process consisting of two main components. They are: 1) get folks to see your marketing message; and, 2) induce them to take action on it. [Read more…]