FDA compliance has always been a challenge for natural health businesses. Now, B2C and B2B supplement companies have to be warier than ever. The new FDA commissioner, Scott Gottlieb, has been sounding off recently on plans for his agency to implement, “…one of the most significant modernizations of dietary supplement regulation and oversight in more than 25 years.” [Read more…]
9 Red Flags for Federally Compliant Health Copywriting
Compliant health copywriting should conform throughout all marketing channels. This includes all aspects of marketing online and offline. What that means is not always clear. The FDA and the FTC provide extensive guidelines. Nevertheless, according to a 2016 study by Manatt Phelps & Phillips LLP, more than 2/3 of websites are not FTC compliant. Is yours? [Read more…]
Focus on Product Benefits in Your Marketing Plan
Product benefits, not features, lie at the heart of every good marketing plan. Finding out what the benefits are that your customers are really looking for lays the necessary groundwork for designing a successful marketing strategy. [Read more…]
Emotional Appeal – The Key to Effective Copywriting
Emotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]
Marketing Depends on Word Power
A great copywriter can harness the power of words for driving business growth. Conceptually this is a simple process consisting of two main components. They are: 1) get folks to see your marketing message; and, 2) induce them to take action on it. [Read more…]