Q: What’s the most indispensable marketing tool on the entire internet?
A: Good landing pages.
Indeed, landing pages are the engines driving all marketing campaigns. Or at least they should be. [Read more…]
Pet CBD Marketing: How To Stand Out From The Crowd
Pets are driving astounding growth in the CBD market. Grandview Research predicts a 40.3% CAGR in this market segment from 2020 to 2027.
The data are sufficiently tantalizing that just about every CBD company has jumped in.
Thousands of them.
However, marketing efforts by the vast majority revolve simplistically around, “Oh, we’ve got pet stuff, too.”
In contrast, industry leaders for pet CBD marketing have figured out how to rise above the fray. [Read more…]
Compassion And Hope: The Beating Heart Of Great CBD Companies
How do you compete against a soaring number of other CBD companies?
A great way for finding an answer to that question is to examine how top companies succeed.
Sure, they all do the mundane things well – SEO, email marketing, advertising, social media, etc.
More importantly, what do they do to rise above the marketing fray? [Read more…]
Supplement Marketing with Ebooks: How to Whip the Competition Now
Ebooks are a gold mine for supplement marketing.
Why?
According to SEO guru Neil Patel, ebooks have the power to massively and quickly improve your marketing ability.
And their impact can be multiplied by spinning them off into blog posts, email series, free reports, ads, social media entries, and magalogs – without writing another word! [Read more…]
Anti-Aging Supplements – Making the Most of Extraordinary Market Growth
The global anti-aging market was $52.5 billion in 2020. Surveys at Statista.com predict this segment’s growth to reach $83.2 billion by 2027.
That’s just part of the good news.
Even better news is the phenomenal success some supplement companies are having in this market segment. [Read more…]
How to Improve Supplement Sales with User-Generated Content
How did one particular supplement business skyrocket sales by 181% over a recent 5-year period?
Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]
Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are using it, in spite of market surveys pointing directly to its value.
Indeed, it hits the sweetest of marketing sweet spots for the target audience – pet owners. [Read more…]
One Segment of the Probiotics Market Catapults Sales Faster Than All Others
Growth in the probiotics market over the past 5 years has hovered around 50%.
One market segment has become a rising star behind this trend.
It’s the weight management segment. [Read more…]
The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
The well-known 80/20 rule works even better for nutraceutical companies.
It’s more like 90/10.
No, kidding. The mother lode of profits – 90%! – comes from the golden 10% of customers. [Read more…]
Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
Companies putting out 16 or more blog posts per month get three times the amount of traffic compared with those publishing only one or two. [Read more…]
How to Turn Pets Into An Irresistibly Lovable Marketing Department
Pets are a ‘secret sauce’ for nutraceutical marketing.
Unleashing their power for driving up revenue works regardless of whether you’re marketing pet products. It works no matter what you’re selling.
Even better, using pet power the right way boosts sales in spite of market dominance by big retailers. [Read more…]
How to Hit Your Target Market Bullseye Every Time
According to a recent HubSpot review, one particular marketing strategy can boost your ROI by as much as 760%.
Yet many supplement companies either don’t do it or they don’t do it very well.
This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too. [Read more…]
How to Boost Nutraceutical Sales Using This One Simple Thing
Nutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your time and budget. [Read more…]
Frustrated with Email Marketing? Take Heart
Are you beginning to doubt the value of email marketing? Open rates are down. Click-throughs are disappearing. Conversion rates are submicroscopic. Revenue is suffering. [Read more…]
Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
A recent ad from Dr. Al Sears exemplifies good health copywriting. It represents a template for hard copy ads and landing pages. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. [Read more…]
Misleading Health Copywriting Makes Us All Look Bad
“SHOCKER: YOUR B12 SUPPLEMENT CONTAINS CYANIDE!” Examples of misleading health copywriting like this come across my desk every day. Scare tactics. Factual errors. Red flags galore. False claims. Living on the edge of truth.
Federal regulators let most of it slip by. Not your customers, though. Modern supplement buyers are wiser than ever. They can sniff out fact from fiction in advertising. You’re sunk if just one of them spreads the error in your ad.
This makes us all look bad. Copywriters, supplement manufacturers, retailers, health practitioners, experts endorsing the products – we might as well be back in the snake oil business.
Here are a couple of suggestions for avoiding this trap in your marketing materials. [Read more…]
FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
FDA compliance has always been a challenge for natural health businesses. Now, B2C and B2B supplement companies have to be warier than ever. The new FDA commissioner, Scott Gottlieb, has been sounding off recently on plans for his agency to implement, “…one of the most significant modernizations of dietary supplement regulation and oversight in more than 25 years.” [Read more…]
9 Red Flags for Federally Compliant Health Copywriting
Compliant health copywriting should conform throughout all marketing channels. This includes all aspects of marketing online and offline. What that means is not always clear. The FDA and the FTC provide extensive guidelines. Nevertheless, according to a 2016 study by Manatt Phelps & Phillips LLP, more than 2/3 of websites are not FTC compliant. Is yours? [Read more…]
Focus on Product Benefits in Your Marketing Plan
Product benefits, not features, lie at the heart of every good marketing plan. Finding out what the benefits are that your customers are really looking for lays the necessary groundwork for designing a successful marketing strategy. [Read more…]
Emotional Appeal – The Key to Effective Copywriting
Emotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]