Dr. Dennis Clark

Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist

  • Home
  • About Dr. Clark
  • Portfolio
  • Services
  • Contact
  • Blog

Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals

by Dr. Dennis Clark Leave a Comment

nutraceutical marketing - Dr Dennis ClarkCompanies putting out 16 or more blog posts per month get three times the amount of traffic compared with those publishing only one or two.

And that’s just for straightforward information content.

Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales. Over 9 in 10 purchases are driven by it.

Pushing emotional hot buttons means persuasion content.

Using both approaches creates a one-two punch for effective marketing.

This presents a conundrum for marketing departments. Solving it is particularly challenging for supplement companies.

The double-whammy marketing problem is the demand for having two kinds of writers: 1) experts for information content (i.e., scientists); and 2) expert writers for persuasion content (i.e., copywriters).

If hiring one of each seems costly … well, it is.

Financially, finding a two-for-one writer would be more prudent.

Unfortunately, in-house writers often lack the skill for one type of writing or the other.

This is where outsourcing makes more sense.

Being cost-effective is, of course, the key to a better ROI.

That’s one important benefit. However, it’s not the only one.

AN INFORMATION/PERSUASION CONTENT COMBO

My experience as an outsourced “two-fer” is a good example.

At one time I was writing for a supplement company specializing in probiotics.

For their information content, I wrote an ebook as a giveaway for enhancing customer retention. It explained the basics about probiotics, accompanied by scientific validation.

It also included a personal story about my 20-year long battle with ulcerative colitis. I described how probiotics played (and still plays) a crucial role for my own gut health.

The persuasion piece was a magalog about the health benefits of their products. It was around 10 pages long. Each issue contained numerous personal success stories by people who used their products. It catered to those with digestive issues – IBS, gas, ulcerative colitis, etc.

The company valuation grew more than 3-fold over about a 10-year period.

Although they did a lot right, their information content and persuasion content were a big part of their success.

OTHER ADVANTAGES OF OUTSOURCING CONTENT

Ultimately, a better ROI is the main advantage.

Many other advantages accrue from outsourcing content creation.

You’ll have more time to work on other marketing strategies.

Hiring an expert who is also an expert writer ensures higher quality content for information and persuasion.

Outsourcing is more flexible. It allows you to scale up when needed as your business grows.

It can be extremely beneficial to have fresh ideas. An outside writer brings new talent and ideas for expressing concepts you may not have considered.

Part of the beauty of outsourcing is how fast and efficient it is compared with doing everything yourself.

You can experiment and test the effectiveness of different types of marketing copy, both online and offline.

A good content writer/copywriter is already analytical and creative. These attributes are very valuable when you need someone to work with who can make sure your content marketing strategies align with your business goals.

WHAT TO LOOK FOR

The ideal candidate is someone with a background in scientific research and experience in a wide variety of writing styles.

Regarding the latter, I mean more than writing for supplement marketing.

In my case, for example, I have also published articles in scientific journals based on my own laboratory research. I have also written a number of ebooks in alternative health.

And, in the unlikely instance that you might need a university-level textbook author, I’m your man there, too.

All this background experience just means I can communicate with many different kinds of audiences.

NEXT STEPS

All of the marketing advantages I’ve presented here come down to one action on your part: Outsource your marketing copy to an expert who can write persuasive copy.

It’s as simple as that.

Looking at what that entails can be summarized in three simple steps.

  1. Find the kind of combo writer you need for marketing your supplements.
  2. Have a real voice-to-voice interview to get a feel for how the writer fits in with your company. (Yes, personality matters here.)
  3. Negotiate a fair contract and get the project started.

If you want to really simplify your task, you can skip Step #1. Instead, consider me to be the writer you need. You already know a little about me. Having a chat (Step #2) with me will give you an even better idea of how I can help you.

Contact me today, either by email (drdennisclark@gmail.com) or through my website contact form HERE.

All the best,

Dr Dennis Clark - Alternative Health Copywriter

Filed Under: Health Copywriting, Nutraceutical Marketing Tagged With: health copywriting, nutraceutical marketing, nutraceuticals, supplement marketing, supplements

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Articles

  • Why Bioavailability? A Supplement Marketing Trend On the Rise
    Why Bioavailability? A Supplement Marketing Trend On the Rise
    June 6, 2022
  • Marketing Postbiotics? How to Meet New Challenges
    Marketing Postbiotics? How to Meet New Challenges
    March 28, 2022
  • How to Market Flavonoids – Persuasive Content Meets Bioavailability Research
    How to Market Flavonoids – Persuasive Content Meets Bioavailability Research
    December 15, 2021
  • How to Boost Nutraceutical Landing Page Conversions by 100%
    How to Boost Nutraceutical Landing Page Conversions by 100%
    October 21, 2021
  • Pet CBD Marketing: How To Stand Out From The Crowd
    Pet CBD Marketing: How To Stand Out From The Crowd
    August 2, 2021
  • Compassion And Hope: The Beating Heart Of Great CBD Companies
    Compassion And Hope: The Beating Heart Of Great CBD Companies
    July 5, 2021
  • Supplement Marketing with Ebooks: How to Whip the Competition Now
    Supplement Marketing with Ebooks: How to Whip the Competition Now
    June 21, 2021
  • Anti-Aging Supplements – Making the Most of Extraordinary Market Growth
    Anti-Aging Supplements – Making the Most of Extraordinary Market Growth
    June 8, 2021
  • How to Improve Supplement Sales with User-Generated Content
    How to Improve Supplement Sales with User-Generated Content
    May 26, 2021
  • Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
    Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
    May 19, 2021
  • One Segment of the Probiotics Market Catapults Sales Faster Than All Others
    One Segment of the Probiotics Market Catapults Sales Faster Than All Others
    May 13, 2021
  • The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
    The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
    May 8, 2021
  • How to Turn Pets Into An Irresistibly Lovable Marketing Department
    How to Turn Pets Into An Irresistibly Lovable Marketing Department
    May 3, 2021
  • How to Hit Your Target Market Bullseye Every Time
    How to Hit Your Target Market Bullseye Every Time
    May 1, 2021
  • How to Boost Nutraceutical Sales Using This One Simple Thing
    How to Boost Nutraceutical Sales Using This One Simple Thing
    April 30, 2021
  • Frustrated with Email Marketing? Take Heart
    Frustrated with Email Marketing? Take Heart
    August 5, 2019
  • Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
    Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
    May 24, 2019
  • Misleading Health Copywriting Makes Us All Look Bad
    Misleading Health Copywriting Makes Us All Look Bad
    April 29, 2019
  • FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
    FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
    February 14, 2019
  • 9 Red Flags for Federally Compliant Health Copywriting
    9 Red Flags for Federally Compliant Health Copywriting
    January 24, 2019

AWAI Verified

Copyright © 2023 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in