- Initial briefing consultations: Before we begin we will consult with you about your company, products and competition. Together we will determine the purpose for each project.
- Prospect research: We will flesh out your target audience using analytics from your website, feedback from any other copy that you have published, and from online forums and product reviews that mention your company.
- Product research: We develop a thorough understanding of your product by combining the best parts of materials that you have been using with the results of our own research. This includes scouring the medical literature for nuggets that we can use in your promotions.
- SEO: We use keyword integration for optimizing online promotions. First and foremost, our copy is visitor-centric. Such an approach directs visitors to read your marketing materials and take the desired action.
The following strategies are the most valuable components of any marketing plan when they are done right. We recommend that you use multiple approaches from the following list of our main services.
B2B White papers
Special reports and other “lead magnets”
Online content pages