According to Claire Morton, senior industry analyst at New Hope, more customers are looking for experiential benefits from herbal supplements than ever before. (Nutraceuticals World, July/August 2023.) [Read more…]
A: Good landing pages.
Indeed, landing pages are the engines driving all marketing campaigns. Or at least they should be. [Read more…]
According to SEO guru Neil Patel, ebooks have the power to massively and quickly improve your marketing ability.
And their impact can be multiplied by spinning them off into blog posts, email series, free reports, ads, social media entries, and magalogs – without writing another word! [Read more…]
Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]
Indeed, it hits the sweetest of marketing sweet spots for the target audience – pet owners. [Read more…]
One market segment has become a rising star behind this trend.
It’s the weight management segment. [Read more…]
It’s more like 90/10.
No, kidding. The mother lode of profits – 90%! – comes from the golden 10% of customers. [Read more…]
Companies putting out 16 or more blog posts per month get three times the amount of traffic compared with those publishing only one or two. [Read more…]
Unleashing their power for driving up revenue works regardless of whether you’re marketing pet products. It works no matter what you’re selling.
Even better, using pet power the right way boosts sales in spite of market dominance by big retailers. [Read more…]
Yet many supplement companies either don’t do it or they don’t do it very well.
This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too. [Read more…]
Nutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your time and budget. [Read more…]