According to Claire Morton, senior industry analyst at New Hope, more customers are looking for experiential benefits from herbal supplements than ever before. (Nutraceuticals World, July/August 2023.) [Read more…]
How to Boost Nutraceutical Landing Page Conversions by 100%
Q: What’s the most indispensable marketing tool on the entire internet?
A: Good landing pages.
Indeed, landing pages are the engines driving all marketing campaigns. Or at least they should be. [Read more…]
Supplement Marketing with Ebooks: How to Whip the Competition Now
Ebooks are a gold mine for supplement marketing.
Why?
According to SEO guru Neil Patel, ebooks have the power to massively and quickly improve your marketing ability.
And their impact can be multiplied by spinning them off into blog posts, email series, free reports, ads, social media entries, and magalogs – without writing another word! [Read more…]
How to Improve Supplement Sales with User-Generated Content
How did one particular supplement business skyrocket sales by 181% over a recent 5-year period?
Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]
Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are using it, in spite of market surveys pointing directly to its value.
Indeed, it hits the sweetest of marketing sweet spots for the target audience – pet owners. [Read more…]
One Segment of the Probiotics Market Catapults Sales Faster Than All Others
Growth in the probiotics market over the past 5 years has hovered around 50%.
One market segment has become a rising star behind this trend.
It’s the weight management segment. [Read more…]
The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
The well-known 80/20 rule works even better for nutraceutical companies.
It’s more like 90/10.
No, kidding. The mother lode of profits – 90%! – comes from the golden 10% of customers. [Read more…]
Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
Companies putting out 16 or more blog posts per month get three times the amount of traffic compared with those publishing only one or two. [Read more…]
How to Turn Pets Into An Irresistibly Lovable Marketing Department
Pets are a ‘secret sauce’ for nutraceutical marketing.
Unleashing their power for driving up revenue works regardless of whether you’re marketing pet products. It works no matter what you’re selling.
Even better, using pet power the right way boosts sales in spite of market dominance by big retailers. [Read more…]
How to Hit Your Target Market Bullseye Every Time
According to a recent HubSpot review, one particular marketing strategy can boost your ROI by as much as 760%.
Yet many supplement companies either don’t do it or they don’t do it very well.
This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too. [Read more…]
How to Boost Nutraceutical Sales Using This One Simple Thing
Nutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your time and budget. [Read more…]