Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist
The flavonoid market is huge and growing fast. Mordor Intelligence forecasts it to reach USD 1.2 billion by 2024. Sales are increasing at a CAGR of 3.9%.
One molecule stands out from about 6,000 known flavonoids.
Quercetin.
It’s a model for flavonoid marketing, with one caveat – its low bioavailability.
Solving this issue with quercetin is marketing gold for flavonoids. [Read more…]
How did one particular supplement business skyrocket sales by 181% over a recent 5-year period?
Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]
A recent ad from Dr. Al Sears exemplifies good health copywriting. It represents a template for hard copy ads and landing pages. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. [Read more…]
“SHOCKER: YOUR B12 SUPPLEMENT CONTAINS CYANIDE!” Examples of misleading health copywriting like this come across my desk every day. Scare tactics. Factual errors. Red flags galore. False claims. Living on the edge of truth.
Federal regulators let most of it slip by. Not your customers, though. Modern supplement buyers are wiser than ever. They can sniff out fact from fiction in advertising. You’re sunk if just one of them spreads the error in your ad.
This makes us all look bad. Copywriters, supplement manufacturers, retailers, health practitioners, experts endorsing the products – we might as well be back in the snake oil business.
Here are a couple of suggestions for avoiding this trap in your marketing materials. [Read more…]