Dr. Dennis Clark

Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist

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How to Market Flavonoids – Persuasive Content Meets Bioavailability Research

by Dr. Dennis Clark Leave a Comment

How to Market FlavonoidsThe flavonoid market is huge and growing fast. Mordor Intelligence forecasts it to reach USD 1.2 billion by 2024. Sales are increasing at a CAGR of 3.9%.

One molecule stands out from about 6,000 known flavonoids.

Quercetin.

It’s a model for flavonoid marketing, with one caveat – its low bioavailability.

Solving this issue with quercetin is marketing gold for flavonoids. [Read more…]

Filed Under: DIY Health Copywriting Tagged With: flavonnoid marketing, quercetin phytosome

How to Improve Supplement Sales with User-Generated Content

by Dr. Dennis Clark Leave a Comment

user generated content marketingHow did one particular supplement business skyrocket sales by 181% over a recent 5-year period?

Such success means they’ve done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing. [Read more…]

Filed Under: DIY Health Copywriting, Nutraceutical Marketing Tagged With: nutraceutical marketing, nutraceuticals, user generated content marketing

Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”

by Dr. Dennis Clark Leave a Comment

A recent ad from Dr. Al Sears exemplifies good health copywriting. It represents a template for hard copy ads and landing pages. However, although it can be a model for nutraceutical marketing, a few changes would make it even better. [Read more…]

Filed Under: DIY Health Copywriting, Health Copywriting Tagged With: dr al sears, health copywiting, ultra accell II

Misleading Health Copywriting Makes Us All Look Bad

by Dr. Dennis Clark Leave a Comment

misleading health copywriting“SHOCKER: YOUR B12 SUPPLEMENT CONTAINS CYANIDE!” Examples of misleading health copywriting like this come across my desk every day. Scare tactics. Factual errors. Red flags galore. False claims. Living on the edge of truth.

Federal regulators let most of it slip by. Not your customers, though. Modern supplement buyers are wiser than ever. They can sniff out fact from fiction in advertising. You’re sunk if just one of them spreads the error in your ad.

This makes us all look bad. Copywriters, supplement manufacturers, retailers, health practitioners, experts endorsing the products – we might as well be back in the snake oil business.

Here are a couple of suggestions for avoiding this trap in your marketing materials. [Read more…]

Filed Under: DIY Health Copywriting Tagged With: misleading health copywriting, nutraceutical supplements

Recent Articles

  • Why Bioavailability? A Supplement Marketing Trend On the Rise
    Why Bioavailability? A Supplement Marketing Trend On the Rise
    June 6, 2022
  • Marketing Postbiotics? How to Meet New Challenges
    Marketing Postbiotics? How to Meet New Challenges
    March 28, 2022
  • How to Market Flavonoids – Persuasive Content Meets Bioavailability Research
    How to Market Flavonoids – Persuasive Content Meets Bioavailability Research
    December 15, 2021
  • How to Boost Nutraceutical Landing Page Conversions by 100%
    How to Boost Nutraceutical Landing Page Conversions by 100%
    October 21, 2021
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    Pet CBD Marketing: How To Stand Out From The Crowd
    August 2, 2021
  • Compassion And Hope: The Beating Heart Of Great CBD Companies
    Compassion And Hope: The Beating Heart Of Great CBD Companies
    July 5, 2021
  • Supplement Marketing with Ebooks: How to Whip the Competition Now
    Supplement Marketing with Ebooks: How to Whip the Competition Now
    June 21, 2021
  • Anti-Aging Supplements – Making the Most of Extraordinary Market Growth
    Anti-Aging Supplements – Making the Most of Extraordinary Market Growth
    June 8, 2021
  • How to Improve Supplement Sales with User-Generated Content
    How to Improve Supplement Sales with User-Generated Content
    May 26, 2021
  • Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
    Pet Supplement Marketing: Want to Learn How to Make Your Message Howl?
    May 19, 2021
  • One Segment of the Probiotics Market Catapults Sales Faster Than All Others
    One Segment of the Probiotics Market Catapults Sales Faster Than All Others
    May 13, 2021
  • The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
    The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life
    May 8, 2021
  • Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
    Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
    May 5, 2021
  • How to Turn Pets Into An Irresistibly Lovable Marketing Department
    How to Turn Pets Into An Irresistibly Lovable Marketing Department
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  • How to Hit Your Target Market Bullseye Every Time
    How to Hit Your Target Market Bullseye Every Time
    May 1, 2021
  • How to Boost Nutraceutical Sales Using This One Simple Thing
    How to Boost Nutraceutical Sales Using This One Simple Thing
    April 30, 2021
  • Frustrated with Email Marketing? Take Heart
    Frustrated with Email Marketing? Take Heart
    August 5, 2019
  • Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
    Excellent Example Of Health Copywriting By Dr. Al Sears: “CoQ10’s Failure Leaves Millions Wanting”
    May 24, 2019
  • FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
    FDA Compliance to Get Tougher Under New Commissioner Scott Gottlieb
    February 14, 2019
  • 9 Red Flags for Federally Compliant Health Copywriting
    9 Red Flags for Federally Compliant Health Copywriting
    January 24, 2019

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