Dr. Dennis Clark

Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist

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9 Red Flags for Federally Compliant Health Copywriting

by Dr. Dennis Clark Leave a Comment

compliant health copywritingCompliant health copywriting should conform throughout all marketing channels. This includes all aspects of marketing online and offline. What that means is not always clear. The FDA and the FTC provide extensive guidelines. Nevertheless, according to a 2016 study by Manatt Phelps & Phillips LLP, more than 2/3 of websites are not FTC compliant. Is yours? [Read more…]

Filed Under: DIY Copywriting, Supplement Research Tagged With: compliance online, compliant health copywriting, health copywriter

Focus on Product Benefits in Your Marketing Plan

by Dr. Dennis Clark Leave a Comment

marketing planProduct benefits, not features, lie at the heart of every good marketing plan. Finding out what the benefits are that your customers are really looking for lays the necessary groundwork for designing a successful marketing strategy. [Read more…]

Filed Under: DIY Copywriting Tagged With: marketing plan, marketing plan template, marketing strategy, product marketing

Emotional Appeal – The Key to Effective Copywriting

by Dr. Dennis Clark Leave a Comment

emotional appealEmotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]

Filed Under: DIY Copywriting, Freelance Writing Tagged With: appeal to emotion, effective copywriting, emotional advertising, emotional appeal, logical appeal

Marketing Depends on Word Power

by Dr. Dennis Clark Leave a Comment

copywriterA great copywriter can harness the power of words for driving business growth. Conceptually this is a simple process consisting of two main components. They are: 1) get folks to see your marketing message; and, 2) induce them to take action on it. [Read more…]

Filed Under: DIY Copywriting Tagged With: copywriter, copywriting

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