Dr. Dennis Clark

Freelance Alternative Health Copywriter - by an Experienced Copywriter and Research Scientist

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Emotional Appeal – The Key to Effective Copywriting

by Dr. Dennis Clark Leave a Comment

emotional appealEmotional appeal in your copywriting should accomplish two things to be effective: 1) make consumers feel something; and, 2) make them take action on those feelings. Knowing your clients’ emotional ‘hot buttons’ and how to use them for empowering your marketing messages are the foundation of effective copywriting. Here are some important pointers on how to do so. [Read more…]

Filed Under: DIY Copywriting, Freelance Writing Tagged With: appeal to emotion, effective copywriting, emotional advertising, emotional appeal, logical appeal

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