The most powerful B2B marketing tools are effective white papers, by far.
Effective white papers can work harder and last longer than any other content you publish – if you do them right.
This means white papers that are based on thorough research, professional analyses, and clear facts.
B2B Marketing Basics
White papers form the foundation for B2B marketing. All other marketing strategies (linked here) build from there.
What Do You Get?
The ROI on effective white papers can be more than 40-fold. That is a phenomenal return on your marketing dollars.
They can do so by …
- Generating boat loads of high-quality leads
- Creating buzz around your products or services
- Pulling in millions of dollars in sales that you might never land without them
That is what truly effective white papers do.
In addition, long after expenses are covered and forgotten, an effective white paper will still be working for you.
What Do They Cost?
Industry surveys show that a successful white paper by an experienced writer can cost $5,000-$8,000.
Sure, you can find writers for less. You generally get what you pay for.
White Paper Essentials
Your business will benefit by hiring me to:
- Develop a detailed plan for your white paper
- Write content that stands out from the competition’s noise
- Advise you on how to promote your white paper
1. PLANNING A SUCCESSFUL WHITE PAPER
Everything in B2B marketing starts with a plan. For white papers, planning is even more critical. Without an effective plan, your white paper has a poor chance of attracting leads, building recognition, or generating a strong ROI.
Planning is so powerful that I’ve made it a required first step for all my clients.
To develop your white paper plan, I help you pull together all the stakeholders to discuss:
- Your business goal(s) for the document
- Your target audience(s)
- How your paper fits into your sales cycle
- Your SEO keywords to include
- An official list of all reviewers
- Research already on hand
- Likely sources for further research
- Any previous examples to follow or surpass
- Who will do design and graphics
- Your desired timelines
- Your budget and payment terms
- The perfect flavor for your white paper
- Some possible titles
- The call to action at the end
- An overview of the content
Then I deliver a multi-page strategic plan that spells out these details, along with my best recommendations and my firm quote for completing your project.
Discussing all this in advance – and getting a clear consensus from all your stakeholders – helps engineer your white paper for success.
Even if you are committed to building your own white paper in-house, I can help you get started in the right direction with my white paper planning service.
White Paper Planning Service: $850
2. WRITING A WHITE PAPER THAT GETS RESULTS
White papers should snap with energy and sparkle with clarity. They must be backed up by impeccable research from top-quality sources.
That is what I provide for building the most compelling, most persuasive white paper in your market.
Truly great content will work hard to generate leads, build buzz, and deliver sales for years to come.
On your project, I will:
- Do deep research without wasting your time
- Create an outline to confirm your direction
- Explain your offering without buzzwords
- Sum up your benefits without hype
- Tell your story in crisp, journalistic style
- Deliver a superbly crafted white paper
- Cheerfully implement your comments
- Provide a complete bundle of sources
My services are designed to save you $$$ and get better results than if you did your own white paper or decided to work with a less-experienced writer.
3. PROMOTING YOUR WHITE PAPER
The final step in B2B marketing for your white paper will be promoting it. This crucial step determines its ultimate success.
To help your white paper succeed, I include two powerful bonuses:
- A comprehensive worksheet of promotional tactics to make sure that you’ve thought of all your options
- A 30-minute telephone consult to answer all your questions about marketing your white paper
I’ve included these bonuses to further boost the value of your marketing dollars. My work for you is not cheap. You deserve a truly effective white paper for what you are buying from me.
White Paper Planning, Writing, and Promoting: $5,000-$6,000
When you’re ready to start discussing your next white paper, tell me about your project through my contact form here: Contact Dr. Clark
Go ahead and take the next step today!