Pets are driving astounding growth in the CBD market. Grandview Research predicts a 40.3% CAGR in this market segment from 2020 to 2027.

The data are sufficiently tantalizing that just about every CBD company has jumped in.

Thousands of them.

However, marketing efforts by the vast majority revolve simplistically around, “Oh, we’ve got pet stuff, too.”

In contrast, industry leaders for pet CBD marketing have figured out how to rise above the fray. [Read more…]