How to Boost Nutraceutical Sales Using This One Simple Thing

Nutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your time and budget.

Just to keep up, you have to maintain an attractive website, spread around plenty of ads online and offline, build a strong social media presence, send out newsletters, record podcasts and videos, and put together plenty of blog posts, press releases, magalogs, and ebooks … the list is endless.

If you’re like the majority of your competitors, though, you’re missing out on one particular strategy that makes all the difference. And it’s a biggie.

I discovered it almost by accident. And it solved one of the biggest challenges facing nutraceutical marketers.

As a result, my own sales revenue went up by more than fourfold.

It started when I owned a brick-and-mortar retail nutrition store.

The problem I encountered is one all nutraceuticals marketers face – that is, having to compete on price.

Yeah, I know. Lots of businesses have to compete on price. It’s just a bigger factor in the nutraceutical industry than in many others.

Geez, customers are always looking for a bargain. Who’da thunk it!

That truism hit me right between the eyes when I discovered what some of my potential customers were doing. First they came into my store to get supplement recommendations from the doctor (me).

Then they crossed the street to the GNC so they could pay less for what I advised them to get.

Shoot, I didn’t blame them. GNC’s retail prices were typically lower than my wholesale costs!

Big chain stores outdoing little ol’ mom-and-pop operations is a common story. I couldn’t take it personally. Big chains beat up on each other, too.

Continually lowering my prices was a no-win situation.

It’s a dead-end business strategy for all of us.

The key for me was to do something my competition wasn’t doing, or couldn’t do.

I started by asking my customers questions, then listening – I mean really listening – to their answers.

As it turned out, the most common pain point they wanted to solve was overweight.

So I created a weight loss program for them.

More importantly, I also created what I call my “customer appreciation” system.

This system entailed frequent communications with my customers via a newsletter, phone calls, and in-person consultations. I even sent handwritten notes of encouragement and congratulations upon their successes. Oh, and ‘thank you’ notes.

And I checked up on them later to see how they were doing.

Nobody batted an eyelash over the cost, which was pretty steep.

In fact, when anyone did slip up and put pounds back on, they called me to purchase the program again.

Ultimately I did the obvious thing and took my program online. That’s when it really exploded.

One of the most amazing outcomes was what happened in a small town in Tennessee. My first couple of customers there talked to friends and relatives all over town about their positive experience.

And I didn’t even ask them to!

Before I realized it, dozens of referrals were coming out of that little place on the other side of the country. Just that one small town accounted for thousands of dollars in sales.

The solution I devised rests on a bit of old-time human psychology.

It’s simply this: People crave significance.

They want to be heard, valued, respected and, most of all, listened to.

Making customers feel significant is a potent elixir for driving sales regardless of whether you have the lowest prices.

It’s magical for attracting customers. It keeps them coming back. It even generates referrals, almost automatically.

I’m sure none of this surprises you. It’s been a foundation of marketing since, oh, the time of the Pharaohs.

Yet its use has diminished so much that even Forbes still felt the need to publish an article about it as recently as February, 2020.

My experience confirmed it. In fact, I think all nutraceutical marketing strategies should definitely show customers how significant they are.

The strategy I worked out can be summarized in three steps. They are the same steps your company can take for boosting sales, as follows:

1. Talk to your existing and potential customers to discover their unmet needs. This means real human-to-human contact.
2. Create marketing copy showing how your products and services fulfill those needs.
3. After the sale, follow up with personalized acknowledgements emphasizing how valuable each customer is to you.

Implementing these steps will definitely boosts sales without having to sabotage profit margins on a downward spiral of lower prices.

Look, you’re competing with giant companies like Vitacost, GNC, etc., or big box stores that sell supplements. They’re too big to do what I did.

You can.

What I’ve described so far should point you in the right direction. However, I realize my commentary here is short on “how-to” details. A more complete explanation would take a book.

In addition to making customers feel significant, my entire marketing program also relied completely on persuasive copy. My marketing materials not only created the feeling of significance for my customers. They also hit the right emotional hot-button benefits leading to buying action.

That’s what persuasive copy is supposed to do. Persuasive content is where the rubber meets the road in marketing. It’s what propels the sales bus.

I’m not the only expert about nutraceuticals. Lots of research scientists like me know about them. Scientific legitimacy is a given for us.

The difference is that I am also an expert writer. This means not only explaining the science behind nutraceuticals. Even more importantly, it also means writing marketing copy that persuades.

Customers feeling good about themselves is a phenomenal engine for driving sales.

Persuasive writing is the high-octane fuel that makes the engine hum.

Now, just in case you aren’t that rare combination of being both an expert and an expert writer like me, not to worry.

You don’t have far to look for it. Get it from me.

That’s what I’m here for.

About Dr. Dennis Clark: I’m an experienced freelance writer in the alternative health niche, a published research scientist, and 30-year university professor. I leverage my expertise and skills for writing persuasive copy for nutraceutical marketing. Would you like to capitalize on what I can do? Let’s talk…DrDennisClark.com.

https://www.linkedin.com/pulse/how-boost-nutraceutical-sales-using-one-simple-thing-dr-dennis-clark
e and buNutraceutical marketing isn’t easy these days. It screams for constant attention and can be a real drain on your tidget.

Just to keep up, you have to maintain an attractive website, spread around plenty of ads online and offline, build a strong social media presence, send out newsletters, record podcasts and videos, and put together plenty of blog posts, press releases, magalogs, and ebooks … the list is endless.

If you’re like the majority of your competitors, though, you’re missing out on one particular strategy that makes all the difference. And it’s a biggie.

I discovered it almost by accident. And it solved one of the biggest challenges facing nutraceutical marketers.

As a result, my own sales revenue went up by more than fourfold.

It started when I owned a brick-and-mortar retail nutrition store.

The problem I encountered is one all nutraceuticals marketers face – that is, having to compete on price.

Yeah, I know. Lots of businesses have to compete on price. It’s just a bigger factor in the nutraceutical industry than in many others.

Geez, customers are always looking for a bargain. Who’da thunk it!

That truism hit me right between the eyes when I discovered what some of my potential customers were doing. First they came into my store to get supplement recommendations from the doctor (me).

Then they crossed the street to the GNC so they could pay less for what I advised them to get.

Shoot, I didn’t blame them. GNC’s retail prices were typically lower than my wholesale costs!

Big chain stores outdoing little ol’ mom-and-pop operations is a common story. I couldn’t take it personally. Big chains beat up on each other, too.

Continually lowering my prices was a no-win situation.

It’s a dead-end business strategy for all of us.

The key for me was to do something my competition wasn’t doing, or couldn’t do.

I started by asking my customers questions, then listening – I mean really listening – to their answers.

As it turned out, the most common pain point they wanted to solve was overweight.

So I created a weight loss program for them.

More importantly, I also created what I call my “customer appreciation” system.

This system entailed frequent communications with my customers via a newsletter, phone calls, and in-person consultations. I even sent handwritten notes of encouragement and congratulations upon their successes. Oh, and ‘thank you’ notes.

And I checked up on them later to see how they were doing.

Nobody batted an eyelash over the cost, which was pretty steep.

In fact, when anyone did slip up and put pounds back on, they called me to purchase the program again.

Ultimately I did the obvious thing and took my program online. That’s when it really exploded.

One of the most amazing outcomes was what happened in a small town in Tennessee. My first couple of customers there talked to friends and relatives all over town about their positive experience.

And I didn’t even ask them to!

Before I realized it, dozens of referrals were coming out of that little place on the other side of the country. Just that one small town accounted for thousands of dollars in sales.

The solution I devised rests on a bit of old-time human psychology.

It’s simply this: People crave significance.

They want to be heard, valued, respected and, most of all, listened to.

Making customers feel significant is a potent elixir for driving sales regardless of whether you have the lowest prices.

It’s magical for attracting customers. It keeps them coming back. It even generates referrals, almost automatically.

I’m sure none of this surprises you. It’s been a foundation of marketing since, oh, the time of the Pharaohs.

Yet its use has diminished so much that even Forbes still felt the need to publish an article about it as recently as February, 2020.

My experience confirmed it. In fact, I think all nutraceutical marketing strategies should definitely show customers how significant they are.

The strategy I worked out can be summarized in three steps. They are the same steps your company can take for boosting sales, as follows:

1) Talk to your existing and potential customers to discover their unmet needs. This means real human-to-human contact.

2) Create marketing copy showing how your products and services fulfill those needs.

3) After the sale, follow up with personalized acknowledgements emphasizing how valuable each customer is to you.

Implementing these steps will definitely boosts sales without having to sabotage profit margins on a downward spiral of lower prices.

Look, you’re competing with giant companies like Vitacost, GNC, etc., or big box stores that sell supplements. They’re too big to do what I did.

You can.

What I’ve described so far should point you in the right direction. However, I realize my commentary here is short on “how-to” details. A more complete explanation would take a book.

In addition to making customers feel significant, my entire marketing program also relied completely on persuasive copy. My marketing materials not only created the feeling of significance for my customers. They also hit the right emotional hot-button benefits leading to buying action.

That’s what persuasive copy is supposed to do. Persuasive content is where the rubber meets the road in marketing. It’s what propels the sales bus.

I’m not the only expert about nutraceuticals. Lots of research scientists like me know about them. Scientific legitimacy is a given for us.

The difference is that I am also an expert writer. This means not only explaining the science behind nutraceuticals. Even more importantly, it also means writing marketing copy that persuades.

Customers feeling good about themselves is a phenomenal engine for driving sales.

Persuasive writing is the high-octane fuel that makes the engine hum.

Now, just in case you aren’t that rare combination of being both an expert and an expert writer like me, not to worry.

You don’t have far to look for it. Get it from me.

That’s what I’m here for.

Contact me today, either by email (drdennisclark@gmail.com) or through my website contact form HERE.

All the best,