The flavonoid market is huge and growing fast. Mordor Intelligence forecasts it to reach USD 1.2 billion by 2024. Sales are increasing at a CAGR of 3.9%.

One molecule stands out from about 6,000 known flavonoids.

Quercetin.

It’s a model for flavonoid marketing, with one caveat – its low bioavailability.

Solving this issue with quercetin is marketing gold for flavonoids. [Read more…]